Digital workforce · live at TUI

Four digital colleagues answer the travelers your team never had time for.

From a travel advisor in chat to call summaries, agent assist and in-store notes — TUI's digital workforce grew one role at a time.

8.1
FTE-equivalent delivered
48,098
cases handled in a year
82%
of cases delivered value
9+
CSAT for Thibault
TUI
Digital workforce
EmployerTUI
ChannelChat · Voice · Teams · in store
MarketNL · BE
Live sinceApr 2025
Live, expanding
For TUILive since Apr 2025, expanding

The digital workforce

It started with one colleague on chat — now there are four.

Thibault joined TUI in 2025, and three colleagues followed across voice, agent assist and retail. This is the record of what they do, what they have learned, and where they go next.

8.1
FTE-equivalent delivered
48,098
cases handled in a year
82%
of cases delivered value
9+
CSAT for Thibault
Industry
Travel & tourism
Department
CS · Retail · Groups
Channel
Chat · Voice · Teams
Market
NL · BE
Live since
Apr 2025
Status
Live, expanding

The team

Four digital colleagues. One travel company.

Read it the way you would read a colleague's record: where each one started, what it solved, and the work it took on next — in the order they joined TUI.

Apr 2025 · go-live First hire

Thibault — digital travel advisor

TUI · Customer-facing chat
Pain
Travelers wanted travel-agent-quality advice instantly, but personalised consultations only scaled to a handful per day.
Solution
Built Thibault, a digital travel advisor that reads traveler preferences and returns tailored citytrip and destination advice in seconds, handing complex requests to TUI's specialists.
Result
16,000+ conversations a week · advice in under 60 sec · 9+ CSAT.
Answer QuestionRecommendationsFollow-up QuestionsHuman Handover
Thibault video
Apr 2025 · go-live New hire

James — call summaries for Groups & Incentives

TUI · Voice
Pain
Wrapping up each call meant manual notes and admin, pulling agents away from the next customer.
Solution
James listens to every call and writes the summary automatically, so agents stay on the conversation, not the keyboard.
Result
Around 30 minutes of admin saved per call.
Summarise
James video
2025 · retired Archived

Theo — agent assist for travel advisors

TUI · Internal knowledge assistant
Pain
Advisors lost time hunting through thousands of destination articles, creating long hold times and uneven answers.
Solution
Theo gives advisors instant, contextual answers from TUI's knowledge base, so they help customers faster and with more confidence.
Result
200+ advisors supported daily · 12,000 articles accessible · 25% less hold time · 18 FTE freed.
Answer QuestionSummarise
Theo video
Feb 2026 · live New hire

Jack — in-store conversation summaries

TUI Retail · Microsoft Teams
Pain
Across 135 shops, every sale carries up to 45 minutes of admin, with details logged into C4C by hand.
Solution
Jack listens to in-store sales conversations, summarises them and auto-fills C4C fields, so agents focus on the customer, not the paperwork.
Result
Live in TUI Retail shops · target 75 summaries/shop/month · 80% rated good · NPS >8.
Document ExtractionSummarise
Jack video

Skills applied

Four skills, working together on every case.

Hover a skill to see what it does and where TUI's digital workforce puts it to work.&

Skill 01

Answer Question

Resolves customer questions from the knowledge base and product documentation, in the customer’s language, without a scripted decision tree.

At TUI
Carries the bulk of the repetitive webchat volume, the 74–75% of questions answered end to end.
Skill 02

Document Extraction

Resolves customer questions from the knowledge base and product documentation, in the customer’s language, without a scripted decision tree.

At TUI
Carries the bulk of the repetitive webchat volume, the 74–75% of questions answered end to end.
Skill 03

Action Fulfilment

Resolves customer questions from the knowledge base and product documentation, in the customer’s language, without a scripted decision tree.

At TUI
Carries the bulk of the repetitive webchat volume, the 74–75% of questions answered end to end.
Skill 04

Human Handover

Resolves customer questions from the knowledge base and product documentation, in the customer’s language, without a scripted decision tree.

At TUI
Carries the bulk of the repetitive webchat volume, the 74–75% of questions answered end to end.

Connected systems

It works the tools TUI already runs.

No re-platforming. TUI's digital workforce reads from and writes to the systems the team already uses.&

Salesforce
Case logging & CRM
SAG
Service application gateway
Hybris
Commerce & orders
SharePoint
Knowledge & documents

Working with the workforce

“People don't want endless choices, they want the certainty of making the right choice. That's why Thibault is the ideal solution for our customers.”
Brit HaarmansInnovation Lead, TUI

Industry insight · travel & tourism

In travel, the first wins are seasonal peaks and repeat questions.

Booking changes, destination questions and “where is my refund” make up most of the repetitive contact, and they spike hard in peak season. A digital colleague absorbs that volume instantly, so the team holds its service levels without hiring for the peak.

See it work in the travel industry

Put one on your queue

What would your colleague’s CV say in three weeks?

Tell us your busiest queue. We will map it to a supervised pilot on one channel, the way Thibault started at TUI.

Start
One channel, supervised
Live at TUI since
Weeks, not quarters
Hosting
EU-hosted, GDPR-aligned