Digital employees for travel and hospitality
Meet Tom: a way to picture support across guest questions, bookings and handovers.

From traveler questions to the next step
Tom illustrates how a digital employee can support a travel team across chat, voice and email. The work depends on the systems and policies of each organization. At TUI, four actual digital colleagues support travel advice, call summaries, internal knowledge and in-store conversations.

Support before, during and after a trip
Bookings, cancellations, and itinerary changes happen instantly. Tom works across voice, chat, and email without pause or fatigue. We understand the travel and hospitality industry.
Voice support that sounds human
Chat responses in seconds
Email handled with precision


Tom speaks your reservation system's language
A digital employee can use approved reservation and customer data when the required integrations and permissions are in place. The team decides which changes can be completed automatically and when a colleague takes over.
Amadeus and Sabre integration
Salesforce CRM connectivity
Real-time booking updates
Tom remembers what matters to each traveler
Relevant booking details and preferences can help the team continue a conversation without asking a traveler to repeat themselves. What is retained, for how long and who may access it are defined for the deployment.


At TUI, Thibault provides travel advice in chat, James summarizes calls and Jack records in-store conversations. Each digital colleague has a defined role.

FAQ
Everything you need to know about deploying Tom across your travel operations.
Tom connects to your existing systems through 100+ pre-built integrations including Salesforce and SAP. Setup takes days, not months. Our team handles the technical work so you focus on operations.
Yes. Tom manages multi-leg itineraries, seat changes, refunds, and special requests. The platform learns your business rules and applies them consistently across every interaction.
Freeday maintains ISO 27001 certification with full GDPR and CCPA compliance. Your customer data stays protected with enterprise-grade controls and encryption.
Tom operates seamlessly on voice, chat, and email. Customers reach out however they prefer, and Tim responds with the same knowledge and consistency.
Our Performance Intelligence tracks CSAT, resolution rates, and escalations in real time. Growth Intelligence shows you exactly how many FTEs Tom replaces and the financial impact month over month.
Elevate your customer journeys
See how Tom transforms travel support into a competitive advantage for your enterprise.

