Digital employees for travel and hospitality

Meet Tom: a way to picture support across guest questions, bookings and handovers.

Profile of a thoughtful man with short dark hair and stubble wearing a beige shirt against a light background with soft red and purple gradient shapes.

From traveler questions to the next step

Tom illustrates how a digital employee can support a travel team across chat, voice and email. The work depends on the systems and policies of each organization. At TUI, four actual digital colleagues support travel advice, call summaries, internal knowledge and in-store conversations.

Man walking in an airport terminal talking on a phone with papers flying out of his backpack.
conversational forms

Support before, during and after a trip

Bookings, cancellations, and itinerary changes happen instantly. Tom works across voice, chat, and email without pause or fatigue. We understand the travel and hospitality industry.

Voice support that sounds human

Chat responses in seconds

Email handled with precision

Man multitasking at a desk with futuristic transparent digital interface, using a computer, holding papers, and talking on a phone at sunset and night background.
Man standing among interconnected purple blocks labeled Amadeus, Sabre, and Salesforce, holding one Amadeus block.
Connected

Tom speaks your reservation system's language

A digital employee can use approved reservation and customer data when the required integrations and permissions are in place. The team decides which changes can be completed automatically and when a colleague takes over.

  • Amadeus and Sabre integration

  • Salesforce CRM connectivity

  • Real-time booking updates

Knowing

Tom remembers what matters to each traveler

Relevant booking details and preferences can help the team continue a conversation without asking a traveler to repeat themselves. What is retained, for how long and who may access it are defined for the deployment.

Man sitting at a desk typing on a keyboard while robotic arms assist with typing on multiple keyboards and screens displaying chat messages.

At TUI, Thibault provides travel advice in chat, James summarizes calls and Jack records in-store conversations. Each digital colleague has a defined role.

TUI digital workforce
Read the TUI case study for the actual deployment.

FAQ

Everything you need to know about deploying Tom across your travel operations.

How does Tom integrate?

Tom connects to your existing systems through 100+ pre-built integrations including Salesforce and SAP. Setup takes days, not months. Our team handles the technical work so you focus on operations.

Can Tom handle complex bookings?

Yes. Tom manages multi-leg itineraries, seat changes, refunds, and special requests. The platform learns your business rules and applies them consistently across every interaction.

What about data security?

Freeday maintains ISO 27001 certification with full GDPR and CCPA compliance. Your customer data stays protected with enterprise-grade controls and encryption.

Does Tom work across channels?

Tom operates seamlessly on voice, chat, and email. Customers reach out however they prefer, and Tim responds with the same knowledge and consistency.

How do you measure success?

Our Performance Intelligence tracks CSAT, resolution rates, and escalations in real time. Growth Intelligence shows you exactly how many FTEs Tom replaces and the financial impact month over month.

Elevate your customer journeys

See how Tom transforms travel support into a competitive advantage for your enterprise.

Smiling man multitasking with a laptop in one hand, a smartphone showing an incoming call in the other, and holding a coffee cup with blurred motion on each side.