Digital colleague · live at ATAG Benelux

Kim & Ben answer the customers your team never had time for.

Kim took the webchat and Ben took the support inbox, across the Netherlands and Belgium. Together they clear most of the repetitive questions on their own while taking on new work.

264K
conversations handled to date
75%
of questions answered end to end
146K
support cases handled
2
digital colleagues, Kim & Ben
Kim & Ben
Customer Service colleagues
EmployerATAG Benelux
ChannelWebchat + Email
MarketNL + BE
Live sinceDec 2024
Live, in expansion
For ATAG BeneluxLive since Dec 2024, in expansion

The digital colleague

The team that started on webchat, and kept earning new work.

Kim & Ben joined ATAG Benelux’s customer service team. This is the record of what they do, what they have learned, and where they go next.

264K
conversations handled to date
75%
of questions answered end to end
146K
support cases handled
2
digital colleagues, Kim & Ben
Industry
Home appliances
Department
Customer Service
Channel
Webchat + Email
Market
NL + BE
Live since
Dec 2024
Status
Live, in expansion

The CV

Hired on chat. Already running on email too.

The work behind the answer, told the way you would read a colleague’s record: where it started, what it solved, and the new work they earned.

Dec 2024 · go-live Appointment

Customer Service colleague, Kim for webchat (NL)

ATAG Benelux · Customer Service
Pain
Around 6,000 tickets a month for premium appliances, mostly repetitive troubleshooting, drawn from a 140,000-article knowledge base.
Solution
Kim picked up troubleshooting, as well as scheduling mechanic visits for ATAG. Using conversational narrowing Kim is able to ask the right questions to guide the customer to the right solution. Kim now spots when a fault needs an engineer, gathers what the technician needs, and books the visit into the system, live in Belgium since June 2026.  
Result
Today: 6,000 tickets a month, 75% answered, CSAT 8+/10, and 10.1 FTE-equivalent.
Answer QuestionConversational narrowingSchedule mechanic appointments
2025 · live Promotion

Kim &co: more skills, more brands, more knowledge and more languages

From FAQs to full support
Pain
Kim was handling the basics, but troubleshooting, warranty checks and spare-part requests still sat with the team.
Solution
Kim became available in multiple languages and now helps customers in Dutch and French. She helps multiple brands now, like ATAG, ETNA, Pelgrim and Asko. She can manage mechanic visits through webchat.
Result
Broader coverage and faster answers, with no extra effort from the team.
Manage mechanic visits Action Fulfilment
Nov 2025 · live Promotion

Expanding the digital workforce: Ben, a colleague on email

From chat to the inbox
Pain
Support emails across the Netherlands and Belgium still landed with the human team.
Solution
Added to the digital workforce: Ben a digital colleague, to answer ATAG Benelux support emails across NL and BE. Ben also works inside Salesforce across several ATAG brands and countries.
Result
Two colleagues, two channels, the same standard of answer.
Answer QuestionHuman Handover
In development Next role

Expanding the digital workforce: Emma, a colleague for voice

Incoming calls, answered by voice
Pain
ATAG automated email and chat, but the phone stayed fully manual. Every call hits an agent, including the most repetitive one — “when is my mechanic coming?” — and none of it is captured in the system of record.
Solution
A voice digital employee takes one IVR path (mechanic visit timing), answers the standard question 24/7, and logs the call and outcome straight into Salesforce.
Result
The highest-frequency call is deflected, agents are freed for complex cases, and every conversation finally lands in Salesforce. The same clean handover and reporting as email and chat.
VoiceAnswer Question

Skills applied

Four skills, working together on every case.

Hover a skill to see what it does and where Kim & Ben put it to work at ATAG.

Skill 01

Answer Question

Resolves customer questions from the 140,000-article knowledge base and product documentation, in the customer’s language, without a scripted decision tree.

At ATAG Benelux
Carries the bulk of the repetitive volume across chat and email — the 75% of questions answered end to end.
Skill 02

Document Extraction

Reads the document behind the case — warranty papers, product manuals, order details — and pulls out what it needs to answer.

At ATAG Benelux
Checks warranty status and product details so answers are accurate the first time.
Skill 03

Action Fulfilment

Takes the next step in the connected systems: logging the case, booking the mechanic visit, updating the record.

At ATAG Benelux
Logs cases in Salesforce and books engineer visits in Belgium straight into the system.
Skill 04

Human Handover

Knows when a person should step in, and hands over with the full conversation and context attached.

At ATAG Benelux
Escalates complaints, safety issues and anything needing human judgement — a gas or burning smell goes straight to a person.

Performance

How the team keeps score.

The measured figures are across Kim (chat) and Ben (email) since launch. The projected ramp models the next phase as the mechanic-visit skill scales across Benelux.

Volume
6,000/mo
Measured across chat and email, NL & BE.
Questions answered
75%
Measured across chat and email, NL & BE.
CSAT
4.0/5
Around 8 out of 10, measured across chat and email.
FTE-equivalent
10.1FTE
Measured across chat and email, NL & BE.
Volume
8,000/mo
Projected as the mechanic-visit skill scales across Benelux.
Questions answered
90%
Projected toward ATAG’s 90% automation target.
CSAT
4.2/5
Projected as the mechanic-visit skill scales across Benelux.
FTE-equivalent
15FTE
Projected as the mechanic-visit skill scales across Benelux.
. Projected ramp is modeled from the launch baseline and the planned Benelux expansion, not measured results.

Connected systems

It works the tools ATAG already runs.

No re-platforming. Kim & Ben read from and write to the systems the customer service team uses every day.

Salesforce
Case logging & CRM
Knowledge base
140,000+ articles
Email
Support inbox NL & BE
Scheduling
Engineer visits (BE)

Working with the colleague

“We strive to automatically handle 90% of incoming issues, so we can focus on the customers who actually need a person. Kim and Ben are crucial to that.”
Martijn LandmanManager Consumer Contact, ATAG Benelux

Industry insight · home appliances

In home appliances, the first wins are document driven.

Warranty checks, spare-parts lookups and claim-status chasing make up most of the repetitive contact. They read from a document and end in a system action, which is exactly the work a digital colleague absorbs first.

See how Hisense Gorenje operates

Put one on your queue

What would your colleague’s CV say in three weeks?

Tell us your busiest queue. We will map it to a supervised pilot on one channel, the way Kim & Ben started at ATAG.

Start
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Live at ATAG in
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