Case study Β· Customer Service

BUX scales in-app support without scaling the team

Buxley handles 1,500+ conversations a week inside the BUX app at 80.3% value delivered β€” answering FAQs and, increasingly, personal account questions, so BUX's support team focuses on complex cases as the customer base grows.

3
FTE delivered
80.3%
value delivered
1.500+
conversations / week
3.4
CSAT
Buxley
Customer Service Agent
EmployerBUX
ChannelFreshchat (in-app)
MarketEurope
Live sinceLate 2024
Live
For BUXLive since Late 2024

Customer Service

Meet Buxley

The digital colleague in BUX's customer support β€” answering questions in the app, 24/7, in the customer's language.

3
FTE delivered
80.3%
value delivered
1.500+
conversations / week
3.4
CSAT
The BUX investing app, where Buxley answers customer questions
Industry
Capital Markets
Department
Customer Service
Channel
Chat (Freshchat)
Market
Europe
Live since
Late 2024
Status
Live

Curriculum Vitae

Buxley's track record at BUX

From answering general FAQs to looking up personal account details β€” how Buxley grew into BUX's customer support team.

Late 2024 Β· Appointment

Hired as in-app support agent

FAQ answering in the BUX app
Pain
BUX's small support team faced unpredictable chat peaks β€” 5,000 to 25,000 inquiries a month, most of it via chat. With the ABN AMRO acquisition driving fast customer growth, scaling the team at the same pace wasn't an option.
Solution
Buxley answers general questions directly in the Freshchat window using BUX's FreshDesk knowledge base, and hands over to a human colleague the moment a case needs one.
Result
General questions are answered instantly, day and night, in the customer's language β€” so agents spend their time on the conversations that really need them.
Answer QuestionHuman HandoverSmall TalkMultilingual
2026 Β· Promotion

Learned to answer personal account questions

Connected to the Buxley MCP server
Pain
Buxley could only answer general knowledge-base questions β€” it knew nothing about the specific customer it was chatting with, so account-related questions still needed a human.
Solution
BUX built a dedicated MCP server exposing real account data, and Buxley was connected to it to securely look up a customer's details inside the same chat.
Result
Buxley now answers simple personal questions live β€” account status, restrictions, investment-plan status and timing, and linked bank account β€” right in the Freshchat conversation.
Action Fulfilment
2026 Β· Promotion

Moved to on-demand data retrieval

Agentic look-ups for every question
Pain
Some questions need an input from the customer first β€” like the year for a tax statement or the name of a promotion campaign β€” which a simple pre-fetch couldn't handle.
Solution
Buxley moved to an agentic loop, fetching exactly the data it needs, only when the customer asks for it.
Result
The full set of personal questions β€” including tax statements and promotion checks β€” is handled on demand, cutting the number of chats that still need a human.
Action FulfilmentAnswer Question
Next Β· Roadmap

What's next for Buxley

From answering to acting
Pain
Some requests still route to a human β€” like closing an account or producing an investment overview β€” and Buxley isn't yet available beyond the app.
Solution
On the roadmap: action fulfilment for common account actions, and expansion to new entry points such as the website.
Result
The goal is a support colleague that not only answers, but resolves β€” across more channels.
Action FulfilmentRecommendations

Skills

What Buxley does at BUX

Four capabilities working together in one chat window.

Skill 01

Answer Question

Resolves customer FAQs using BUX's FreshDesk knowledge base, synced daily.

At BUX
Answers general questions in the app, in the customer's language.
Skill 02

Human Handover

Passes the conversation to a support agent the moment a case needs a human.

At BUX
Escalates when an attachment is added or the answer isn't found.
Skill 03

Action Fulfilment

Looks up real customer data via BUX's MCP server to answer personal account questions.

At BUX
Account status, restrictions, investment plan, linked bank account, tax statements.
Skill 04

Multilingual support

Understands and replies in the customer's language across BUX's European markets.

At BUX
Serves customers across 8 European countries.

Performance

How the team keeps score.

Figures are measured from Buxley's live conversations in the BUX app.

Conversations per week
1,500+
Handled inside the BUX app
Cases handled
54,224
Since go-live
Customer interactions
140,497
Total messages exchanged
European markets
8
Countries served
Value delivered
80.3%
Conversations handled successfully
Successful interactions
95,236
Resolved without a human
CSAT
3.4
Customer satisfaction score
FTE delivered
3
Full-time-equivalent capacity
. Projected ramp is modeled from the go-live baseline and the planned expansion, not measured results.

Connected systems

It integrates with the tools BUX already uses.

No re-platforming. Buxley reads from and writes to the systems the support team uses every day.

FreshChat
Live chat & handover
FreshDesk
Knowledge base
Buxley MCP server
Account data lookup
BUX app
In-app entry point

Capital Markets

Support that scales with your user base

For fast-growing investment platforms, support volume is unpredictable and spikes with the market. A digital colleague absorbs the peaks β€” answering instantly, 24/7, in every market β€” so the team scales on value, not headcount.

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