Digital colleagues · live at CitizenM

The finance, guest-message and events work your team never had time to scale

Robbie took over the invoice inbox drowning in duplicates and manual fixes. Cody took on the Booking.com and Expedia messages that used to get one canned reply. Marvin took on the group and meeting-room requests.

12
FTE workload delivered / month
30.000
cases & conversations / month
96%+
value delivered (avg.)
3.4/5
CSAT (avg.)
Robbie, Cody & Marvin
Accounts Payable · Connect · Groups & Meetings colleagues
EmployerCitizenM (hospitality, hotels worldwide)
ChannelFinance inbox · Salesforce cases · Salesforce + Apaleo
MarketInternational (7 languages)
Live sinceAll three live
Live, in expansion
For CitizenMLive, in expansion

The digital colleague

The colleague that started in finance, then took on the guest inbox and the events desk.

Robbie joined CitizenM's accounts payable team to clear an invoice inbox handling 50,000–80,000 emails a year across every operating country. From there the team grew: Cody on the Connect side, answering Booking.com and Expedia messages, and Marvin on the Groups & Meetings desk. This is the record of what they do, what they've learned, and where they go next.

12
FTE workload delivered / month
30,000
cases & conversations / month
96%+
value delivered (avg.)
3.4/5
CSAT (avg.)
Industry
Hospitality (hotels)
Department
Accounts Payable · Connect (CS) · Groups & Meetings
Channel
Finance inbox · Salesforce cases · Salesforce + Apaleo
Market
International (7 languages)
Live since
See CV timeline
Status
Live, in expansion

The CV

Hired in finance, already earning the next role.

The work behind the answer, told the way you would read a colleague’s record: where it started, what it solved, and the promotions it earned.

Go-live · Appointment

Robbie — Accounts Payable colleague

CitizenM · Finance (all operating countries)
Pain
CitizenM's AP department receives 50,000–80,000 emails a year. Invoices were auto-pushed into Proquro by keyword, producing 33% duplicates and non-invoices, and of the real invoices 95% arrived incomplete or incorrect — every one needing a manual fix. Reminders weren't processed at all.
Solution
Robbie sorts the finance inbox, extracts invoice data (Dutch & English), runs compliance checks per country, converts to UBL 2.1 and pushes clean invoices straight to the Matching stage in Proquro — replying to non-compliant invoices and reminders itself.
Result
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Document ExtractionCompliance ChecksAction FulfilmentHuman Handover
Guest messages at scale · Promotion

Cody — Connect colleague (Booking.com & Expedia)

CitizenM Connect · Salesforce
Pain
Messages from Booking.com and Expedia land in Salesforce as cases — roughly 8,400 a month — and every one got the same standard autoreply before being closed. The Connect team never touched them, so guests got generic answers.
Solution
Cody checks Salesforce every 5 minutes, picks up in-scope Booking/Expedia cases, finds the answer in the knowledge base and sends a tailored reply in the guest's language (7 supported), falling back to the standard reply only when no answer exists.
Result
Cody now delivers 5.7 FTE a month across 19,141 conversations at 96.7% value delivered — tailored answers instead of a canned autoreply.
Answer Question
The events desk · Promotion

Marvin — Groups & Meetings colleague

CitizenM Groups & Meetings · Salesforce + Apaleo
Pain
A team growing from 17 to 21 people handles roughly 56,000 group and meeting-room requests a year — reviewing emails, chasing missing details, checking availability, creating tentative blocks, sending follow-ups and reactivations, all by hand.
Solution
Marvin works the whole commercial journey as drafts a human reviews and sends: enriching new cases from email, preparing meeting-room offers via Apaleo, drafting follow-ups on open offers, and reactivating past group bookings.
Result
98.8% value delivered across 603 conversations a month, with faster response times and less manual admin for the coordinators.
Document ExtractionAction Fulfilment
In development Next role

Wider footprint & Peppol

From clean capture to full straight-through
Pain
CitizenM is growing from 34 to 42 hotels (case volume toward ~10,500/month), some invoices still need human matching, and Marvin's offer skill isn't fully live yet.
Solution
Scale Cody across new properties, take Marvin's meeting-room offer skill live on Apaleo, and move Robbie toward Peppol e-invoicing with PO-level matching.
Result
Coverage grows with the estate — no proportional headcount — and more work runs fully straight-through.
Document ExtractionAction Fulfilment

Skills applied

The skills, working together on every case.

Hover a skill to see what it does and where CitizenM's colleagues put it to work.

Skill 01

Document Extraction

Reads the invoice behind the email and extracts every field needed to book it — amounts, VAT, supplier, PO — in multiple formats and languages.

At CitizenM
Powers Robbie on the AP inbox, converting invoices to UBL for Proquro.
Skill 02

Compliance Checks

Validates tax IDs, company registration and bank details against the rules of the receiving country before an invoice is booked.

At CitizenM
Keeps Robbie's bookings clean across every operating country.
Skill 03

Answer Question

Resolves guest questions from the knowledge base without a scripted decision tree, in the guest's language.

At CitizenM
Powers Cody on Booking.com and Expedia cases in Salesforce.
Skill 04

Action Fulfilment

Takes the step in your systems — pushing an invoice to Proquro, closing a Salesforce case, drafting an offer or follow-up.

At CitizenM
Used by Robbie, Cody and Marvin to complete the work end to end.

Performance

How the team keeps score.

Figures are from the CitizenM portal dashboard, last 30 days.

Workload delivered
11.9FTE
Portal dashboard, last 30 days (+18.4%).
Cases & conversations
30,582
Portal dashboard, last 30 days (+41.4%).
Value delivered (avg.)
95.8%
Portal dashboard, last 30 days (+1.7).
CSAT (avg.)
3.4/5
Portal dashboard, last 30 days (−4.6%).
Robbie · AP
5.9 FTE
10,838 cases · 92%+ STP
Cody · Connect
5.7 FTE
19,141 conversations · 96.7% value
Marvin · Groups & Meetings
603 conv.
98.8% value delivered
Milestones (Robbie)
33%→<5%
non-invoices wrongly booked; invoices to Matching 5%→>80% target
Per-DE figures from the CitizenM portal dashboard, last 30 days.

Connected systems

It works the tools CitizenM already runs.

No re-platforming. Robbie, Cody and Marvin read from and write to the systems the finance, Connect and events teams use every day.

Proquro (→ Exact)
AP / invoice processing (Robbie)
Salesforce
Cases & knowledge base (Cody & Marvin)
Apaleo
Meeting-room availability & blocks (Marvin)
Freeday Platform
Orchestration & insights

Industry insight · hospitality

In hospitality, the first wins are the back-office queues guests never see.

Invoice processing and booking-platform messages are high-volume, rules-based and grow with every new property. They read from a document or a case and end in a system action — exactly the work a digital colleague absorbs first, freeing finance and Connect teams to focus on the guest experience.

See the hospitality playbook →

Put one on your queue

What would your colleague’s CV say in three weeks?

Tell us your busiest queue. We'll map it to a supervised pilot on one channel, the way Robbie started at CitizenM.

Start
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Live in
Weeks, not quarters
Hosting
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